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White Dress Shirt


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White Dress Shirt


ADAY examines the iconic white dress shirt and what it means to women today.

From the historical evolution of the garment, the people + brands who have put their own stamp on it through to the future of clothing and what we imagine the next iteration to be. This exhibition celebrates ADAY's newly launched technical dress shirt, the Something Borrowed Shirt.

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Events


Events


We're teaming up with some of our favorite brands + people to host a number of events this week. Join us in celebrating this iconic staple + the launch of our newest capsule. 

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OPENING NIGHT

A CONVERSATION ON "THE CLOTHING OF THE FUTURE"

w/ FAST COMPANY, FASHION INSTITUTE OF TECHNOLOGY, ADAY + Friends

We speak to a panel of entrepreneurs, fashionistas + technologists about what the clothing of the future could look like.

  • Elizabeth Segran, Staff Writer, Fast Company
  • Mary Ann Ferro, Assistant Chair Fashion Design, FIT

Join us for cocktails, canapés + a surprise performance

Wednesday 15 Feb
6:30-8:30PM

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FRIDAY MUSINGS

FIRESIDE CHAT ON "(IM)PERFECT Moments"

w/ LESLIE BLODGETT, Bare MINERALS
    + DENISE RESTAURI, FORBES

As crisp and clean as a dress shirt may seem, shit happens. Join us for a chat on how to feel impactful + all the "shit happens" moments that occur when building a billion dollar business. 

  • Fireside chat w/ Leslie Blodgett, ex creator + CEO bareMINERALS
  • Hosted by Denise Restauri, Forbes contributor + Girlquake Founder

Join us for cocktails + canapés + a surprise performance.

Friday 17 Feb
5:00PM

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SUNDAY ARTS + CRAFTS

CUSTOMIZE THE ICONIC WHITE SHIRT + MAKE IT YOUR OWN

In its beautiful simplicity, the white dress shirt is often a blank canvas for creativity and serves as a tool for self expression. Express yourself + make the classic white dress shirt your own with:

  • Lisa King, custom bandanas
  • Vrai & Oro, fine jewelry
  • Susan Alexandra, prints + pins
  • Deltaprintr, 3D printed add ons

Sunday 19 Feb
3:00-6:00PM

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Book a private view


Book a private view


Book a private view for you and your friends to come by + we'll take you through the exhibition - on us.

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About us


About us


We believe in simplifying life so we have space to dream bigger.

Balancing minimalist design and technical fabrics + construction, we deliver a streamlined wardrobe of versatile, hard-working staples that allow you to live—and travel—on your own terms. We're based between London and NYC.