ADAY examines the iconic white dress shirt and what it means to women today.
From the historical evolution of the garment, the people + brands who have put their own stamp on it through to the future of clothing and what we imagine the next iteration to be. This exhibition celebrates ADAY's newly launched technical dress shirt, the Something Borrowed Shirt.
We're teaming up with some of our favorite brands + people to host a number of events this week. Join us in celebrating this iconic staple + the launch of our newest capsule.
We speak to a panel of entrepreneurs, fashionistas + technologists about what the clothing of the future could look like.
Join us for cocktails, canapés + a surprise performance
Wednesday 15 Feb
As crisp and clean as a dress shirt may seem, shit happens. Join us for a chat on how to feel impactful + all the "shit happens" moments that occur when building a billion dollar business.
Join us for cocktails + canapés + a surprise performance.
Friday 17 Feb
In its beautiful simplicity, the white dress shirt is often a blank canvas for creativity and serves as a tool for self expression. Express yourself + make the classic white dress shirt your own with:
Sunday 19 Feb
Book a private view for you and your friends to come by + we'll take you through the exhibition - on us.
We believe in simplifying life so we have space to dream bigger.
Balancing minimalist design and technical fabrics + construction, we deliver a streamlined wardrobe of versatile, hard-working staples that allow you to live—and travel—on your own terms. We're based between London and NYC.