268 Elizabeth Street
New York, NY 10012
We like to simplify — it lets us create space for the things that matter. The Simplicity Store is a destination that brings together a curation of brands + people who stand for exactly that.
Shop our newest pieces IRL (even before they’re live online) discover new brands + join us for a summer full of events that help you simplify your life — from wellness to workflow to wardrobe (of course).
Introducing, a whole summer of simplicity events...
This summer, we’re re-defining packing light. We're taking the hardest working (and smallest!) wardrobe on tour with us to some of our favorite cities.
Come by each of the ADAY popup studios to shop minimalist staples and attend events minimizing the physical, mental and emotional clutter in your life. Baggage? No more.
A sneak peek of our programming on tour (RSVP coming soon)
We're looking forward to meeting you. More programming will be added so come back to check. Also, let us let us know where you’d like to see us next.
PS: can't wait to meet all our instafriends IRL xo
530 Hampshire Street
(Between 17th + 18th)
San Francisco, CA
Stay @ Platform
8850 Washington Blvd,
Culver City, CA 90232
1350 Abbot Kinney Blvd,
Venice, CA 90291
The Freehand Hotel
19 East Ohio St.,
Chicago, IL 60611
The Society Hotel
203 NW 3rd Avenue.
111 51 Stockholm
At ADAY, we like to simplify. So we set out to create the clothing of the future, which is beautiful, technical and sustainable. It lets us create space for the things that matter.
Balancing minimalist design and technical fabrics, we made a streamlined wardrobe of versatile and sustainable stapes that last through the seasons. We're based in New York + London.
Learn more about us here.