MANAGER, DIGITAL MARKETING

NEW YORK, NY | Full-Time

ADAY is looking for an awesome individual to work on our growth marketing, focusing on customer acquisition and growth opportunities. You'll develop new creative strategies and execute campaigns with the aim to acquire and keep new and high-quality customers.

Our ideal candidate is highly creative, but also incredibly analytical with experience doing acquisition at another company, preferably another direct-to-consumer brand. You enjoy looking at numbers with new perspectives, asking why and running tests to determine the answer to that question.

This role is a good for you if...

  • You're excited about analytics underlying decision making and consumer psychology.

  • You enjoy building a user acquisition funnel, using data and being creative together.

  • You have a strong interest in optimization, testing and finding the best way to do everything.

  • Coming up with new ideas on how best to grow and acquire customers is something you dream about.

  • You want to be part of the foundational team for an industry-disrupting brand.

  • You love working in teams, you work really hard and you love to make the most of out of life.

  • In your personal life you enjoy planning trips and calculating which hotel to stay at to take advantage of your friendship group's hotel points and credit card miles.

  • You're highly analytical, organized and efficient, with at least 2-5 years' work experience focusing on customer acquisition and growth.

In this role, you’ll…

  • Manage digital marketing strategy and budget to achieve performance-based goals while maximizing brand building activities

  • Adapt strategy to changing business priorities and/or market conditions as necessary, and execute on those changes quickly

  • Drive end-to-end campaign development, partnering with Brand and Creative to ensure that strategy delivers against KPI’s and supports business objectives

  • Own and actively optimize our digital marketing channels (paid and unpaid), including social, search, email, web, referral/loyalty

  • Develop, measure, and optimize KPI’s across campaigns and tactics for all areas of responsibility

  • Build and manage KPI dashboards; analyze results and provide learnings & recommendations on performance improvement

  • Serve as the expert on third-party digital platforms, tools, and partnerships

  • Stay on the vanguard of emerging technologies and trends that will support us in reaching our goals

  • Identify and recommend tools to refine and extend our capabilities

  • Oversee agency and vendor relationships

GET IN TOUCH!
If you think this is role is for you, then send us your resume and examples of relevant experience. It would be great to hear what channels of acquisition you think we should move into and why. We look forward to hearing from you!

ABOUT ADAY
At ADAY, we believe the clothing of the future is beautiful, technical and seasonless. We want to set a new standard for wardrobe staples; one that focuses on versatility and simplicity and frees up space for the things that matter. ADAY has been featured in publications such as NY Mag, Vogue, Forbes, Fast Company, Harper’s Bazaar, W Mag and Refinery29 amongst others.

Team ADAY
work@thisisADAY.com
@thisisADAY