Slick. Cropped. Lightweight. Features laser cut mesh at the back of the knee for ventilation. Sculpting, sweat wicking fabric.
Bonded seams that are 3x stronger than sewn seams.
Ready to run or spin before you are.
Fitted. Supportive. Sweat wicking. Stays in place when it’s meant to (whether you’re down dogging or dancing).
In-built sports bra that molds to the body. ‘A’ logo back for ventilation and freedom of movement. Upping that activewear game.
The Highline > Battery Park @ sunrise
Brooklyn Bridge > Williamsburg for brunch
Central Park [once a classic, always a classic]
The Regent’s Canal for a better commute
Angel > Broadway Market for weekend kicks
Along the Embankment [because London]
We started ADAY for one simple reason: we couldn’t find clothes that kept up with us.
From morning runs to midday meetings to midnight dancing, we needed clothes that could carry us through. So we made them. Clothes that combine contemporary design with high performance tech. The best factories, the most innovative fabrics. Ready-to-wear pieces that are also ready-to-move. Clothes for women with sh*t to do.
Clothing that multitasks, just like you.